(Reuters) - Google Inc is in talks to buy Waze, an Israeli mapping start-up that has held discussions with several large technology companies, two sources familiar with the matter told Reuters on Friday.
Google's discussions with Waze, which one of the sources told Reuters remained fluid and could change in tenor at any time, come amid reports Facebook is willing to pay $1 billion for the crowd-sourced service, which relies on information provided by its 47 million members to craft its mobile-oriented maps.
By buying Waze, the Internet search giant would prevent the company from falling into the hands of Facebook, which is delving deeper into mobile technology as it tries to grow its user base.... read more
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